Sound the alarms— Location Services 5.0 is here! We’ve made big improvements to search architecture, handling and geocoding in the U.S. and Canada in order to provide more accurate geocoding results for your applications. So, what does this mean for you? Simply stated, we’re helping you create a better experience for your users. We’re hyper-focused on accounting for increasingly common designators, search behavior, and data nuances so that your applications are using the most accurate results.  Here’s an overview of what’s new in this release: Better support for non-exact address points and intersections When a non-exact address point is geocoded (e.g. 1555 Blak St., Dnver, CO US), we’re able to better estimate the location where a pin should be dropped, helping improve the accuracy of these results. We’ve also added back support for “and” and “&” within street names when searching for an intersection. Refining secondary designators Secondary designators are used to differentiate unit or building numbers when one address has multiple associations. In this release, we have improved how the geocoder handles results for true secondary designators (e.g. 9S180 Lake Dr Bldg 19A, US 60527) as well as removed the association between secondary designators and numbers as part of a street name (e.g. 163 Old Hwy 21, State Road, NC US 28676). Improved handling of nuanced language and postal service abbreviations There are a few different improvements in this area, all of which will help better handle nuanced language, address structure, and abbreviations. Have you ever seen a directionals within a street name (e.g. 123 E. Eastwest St.)? Well, they exist and it can make things quite confusing when trying to pinpoint an address. No longer! You’ll also see expanded for U.S. Postal Service approved abbreviations (i.e. US Highway 70 can now be entered as US-70), punctuation within an address, and Canadian front-of-house numbers (e.g.  44-116 2nd Ave, E1C 7Y2). Confidence code updates We take pride in our geocoding results and provide a 5 digit confidence code to every result. Visit the documentation to learn how to determine the meaning of a confidence code. If you have questions on how the recent update to Location Services impacts confidence codes or your geocoding results, contact Technical Support.